Fast Company Selects L’Oréal as World Innovator Using Image Metrics Technology

In their annual World’s Most Innovative Companies published March, 2015, Fast Company applauded L’Oréal for their business acumen in “turning screens into applicator brushes.” This “inspirational” technology is reliant on the Image Metrics facial recognition sciences. Read more of the article HERE.

 

Makeup Genius is Transforming the Makeup Industry

  • Location:  Cannes Film Festival 2014
  • Partners: L’Oreal Paris and Image Metrics
  • Players: Celebrity Ambassadors

Facial image mapping technology takes the cosmetic world by storm. Makeup Genius skyrockets to one of the Top #5 Apps on iTunes within days and L’Oreal announces record sales.

Learn more about Makeup Genius

We Put Top Tech In Consumers’ Hands

Any iTunes user can experience the exciting new Makeup Genius app. Taking the app charts by storm, this “magic mirror” is changing the way cosmetics are purchased worldwide.

Image Metrics brings professional grade markerless facial tracking to consumer mobile apps.

Our technology analyzes and adjusts for harsh lighting conditions, ubiquitous cameras, diversity of skin tone, ethnicity and eye shape, all in real-time and with one-button calibration.

See how Makeup Genius works

Before

Makeup Genius Before

After

MakeupGenius After

Photo-Real Emotion Capture

Faces are the most recognized conduit of emotion.  Stories are told and sold through human performance and skilled digital artistry.   Image Metrics technology solves the most complicated challenge of creating believable facial animation.

It’s about a perfect balance of art and technology.  We leverage robust algorithms that understand the many intricacies of facial composition and movement from our years of experience producing digital entertainment.

See groundbreaking photo-real EMILY project

Latest Press

Most Innovative Companies 2015

ELISA MALA – March 2015 #50 – L’Oréal FOR TURNING SCREENS INTO APPLICATOR BRUSHES. The $30.5 billion cosmetics giant L’Oréal is smartly investing in a future where makeup isn’t sold predominantly amid the hawking din of department store cosmetics counters. Last June, L’Oréal’s US-based tech lab launched its first product, an…

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Core Tracking

Image Metrics facial tracking solutions are market-leading in facial markerless motion tracking for PC and mobile.

Image Metrics is a pioneer in the field of computer vision with numerous patents held in facial recognition, analysis and animation technologies.  The company’s proprietary algorithms capture, recognize and analyze nuanced facial expressions and emotions in real-time using nothing more than a standard webcam.  Using the same core technology that was once only available to elite professional animators, Image Metrics now delivers a vital element to companies looking to enable immersive, new experiences on devices, in games and in other online environments.

Learn more here