Makeup Genius is Transforming the Makeup Industry

  • Location:  Cannes Film Festival 2014
  • Partners: L’Oreal Paris and Image Metrics
  • Players: Celebrity Ambassadors

Facial image mapping technology takes the cosmetic world by storm. Makeup Genius skyrockets to one of the Top #5 Apps on iTunes within days and L’Oreal announces record sales.

Learn more about Makeup Genius

We Put Top Tech In Consumers’ Hands

Any iTunes user can experience the exciting new Makeup Genius app. Taking the app charts by storm, this “magic mirror” is changing the way cosmetics are purchased worldwide.

Image Metrics brings professional grade markerless facial tracking to consumer mobile apps.

Our technology analyzes and adjusts for harsh lighting conditions, ubiquitous cameras, diversity of skin tone, ethnicity and eye shape, all in real-time and with one-button calibration.

See how Makeup Genius works

Before

Makeup Genius Before

After

MakeupGenius After

Photo-Real Emotion Capture

Faces are the most recognized conduit of emotion.  Stories are told and sold through human performance and skilled digital artistry.   Image Metrics technology solves the most complicated challenge of creating believable facial animation.

It’s about a perfect balance of art and technology.  We leverage robust algorithms that understand the many intricacies of facial composition and movement from our years of experience producing digital entertainment.

See groundbreaking photo-real EMILY project

Latest Press

Don’t Let Mobile Pass You By

IAN THIEL – November 11, 2014 Today’s consumers engage with their favorite brands through multiple touch points, ranging from social media, email and mobile. Smart marketers have embraced this cross-platform, cross-device ecosystem to uncover the growth levers that are integral to the success of their businesses. But many are hesitant…

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Mobile App powered by L'Oreal Paris

Core Tracking

Image Metrics facial tracking solutions are market-leading in facial markerless motion tracking for PC and mobile.

Image Metrics is a pioneer in the field of computer vision with numerous patents held in facial recognition, analysis and animation technologies.  The company’s proprietary algorithms capture, recognize and analyze nuanced facial expressions and emotions in real-time using nothing more than a standard webcam.  Using the same core technology that was once only available to elite professional animators, Image Metrics now delivers a vital element to companies looking to enable immersive, new experiences on devices, in games and in other online environments.

Learn more here