Makeup Genius
By Image Metrics
Wins CLIO Awards!


TURNED Breaks Into
Top #100 Apps
Zombie Fans LOVE It!


Image Metrics' Top App
Makeup Genius
+20 million downloads


See How Image Metrics Powers
Faceware Technologies

Image Metrics Facial Technology
Dazzles Users


Image Metrics Killing It With Zombie App

TURNED Breaks Into The Top #100 Apps – Zombie Fans LOVE It!

TURNED, a first-of-its-kind real-time zombie augmented reality experience, will be released by Image Metrics in early August to the Apple and Andriod app stores. TURNED zombie app allows users to try on and record life-like zombie facial special effects in real-time. Users can select from different zombie masks or create their own zombie using the facial tools within the app.

TURNED gives survivors and zombies photo real facial special effects which move with your facial features in real-time. Record and send videos to social media as you battle the zombie apocalypse. Join the uprising by posting to the public gallery and watch outbreak taking hold in real-time.

The technology once used exclusively for Hollywood special effects is now available to users anywhere, anytime with this innovative zombie app.

Join The Uprising

Virtual Reality Partnership Will Change The Way You Define “Virtual”

Image Metrics and Sine Wave Entertainment are pleased to annouce a partnership with plans to create the most immersive social experiences in the virtual reality industry. Using Oculus’ virtual-reality equipment and Image Metrics’ proprietary technology, the companies will integrate true-to-life facial animation into Sine Wave Entertainment’s virtual reality worlds.

Sine Wave Entertainment CEO Adam Frisby remarks, “the way I envision users using this technology ultimately is going to be where we can make it a de facto system for highly immersive social environments. This gets us another notch closer to ‘being as good as there’ when talking to someone online – it has potential for both social & commercial uses.”

The initial release to the virtual reality worlds is set for late August to over 2 million existing users. The companies anticipate that the user base will grow exponentially as they launch beyond desktop platforms and onto mobile platforms.

Ron Ryder, Image Metrics CEO, Chairs International Beauty and Technology Summit

Image Metrics CEO, Ron Ryder, recently served as the 2015 Chairperson at the China International Make-Up Summit held June 11 and 12 in Shanghai, China. As a world-recognized Makeup Marketing expert, Mr. Ryder moderated the June 12th sessions and shared insight to the technological power behind Makeup Genius, and the role of Image Metrics in this revolutionary 8 million user downloaded app.

Read About the Summit

L’Oreal Executives Discuss Digital Innovation at Their 2015 Annual Financial Information Meeting

“Makeup Genius is a real beauty advisor in our consumers’ pockets, bringing a level of service never seen before in our channel.  Result: more than 6.3 million downloads. Delivering a personalized service at mass scale will definitely reinforce our CPD business model.  We intend to take full advantage of this historical opportunity to give close service and a closer connection to our consumers on all our brands.”

-Marc Menesguen, L’Oreal President, Consumer Products Division

See more

Makeup Genius is Transforming the Makeup Industry

  • Location:  Cannes Film Festival
  • Partners: L’Oreal Paris and Image Metrics
  • Players: Celebrity Ambassadors

Facial image mapping technology takes the cosmetic world by storm. Makeup Genius skyrockets to one of the Top #5 Apps on iTunes within days and L’Oreal announces record sales.

Learn more about Makeup Genius

We Put Top Tech In Consumers’ Hands

Any iTunes user can experience the exciting new Makeup Genius app. Taking the app charts by storm, this “magic mirror” is changing the way cosmetics are purchased worldwide.

Image Metrics brings professional grade markerless facial tracking to consumer mobile apps.

Our technology analyzes and adjusts for harsh lighting conditions, ubiquitous cameras, diversity of skin tone, ethnicity and eye shape, all in real-time and with one-button calibration.

See how Makeup Genius works


Makeup Genius Before


MakeupGenius After

Photo-Real Emotion Capture

Faces are the most recognized conduit of emotion.  Stories are told and sold through human performance and skilled digital artistry.   Image Metrics technology solves the most complicated challenge of creating believable facial animation.

It’s about a perfect balance of art and technology.  We leverage robust algorithms that understand the many intricacies of facial composition and movement from our years of experience producing digital entertainment.

See groundbreaking photo-real EMILY project

Core Tracking

Image Metrics facial tracking solutions are market-leading in facial markerless motion tracking for PC and mobile.

Image Metrics is a pioneer in the field of computer vision with numerous patents held in facial recognition, analysis and animation technologies.  The company’s proprietary algorithms capture, recognize and analyze nuanced facial expressions and emotions in real-time using nothing more than a standard webcam.  Using the same core technology that was once only available to elite professional animators, Image Metrics now delivers a vital element to companies looking to enable immersive, new experiences on devices, in games and in other online environments.

Learn more here
Core Tracking by Image Metrics

Fun (and Frightening) Apps to Celebrate Halloween

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Jennifer Jolly, Special for USA TODAY The scariest part of Halloween these days might just be how much we’re all spending on it. American’s are shelling out nearly seven million dollars for all the costumes, candy, decorations and parties this year. If the high cost of it all gives you…


Makeup Genius WINS Gold & Silver CLIO Awards

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September 18, 2015 Fanfare please…Makeup Genius is proud to announce a shiny new Gold CLIO Award to add to the symphony of international accolades. Additionally, the app received a Silver CLIO Award for Direct Product & Service. With the strategic alliance of innovative technology developed by Image Metrics, L’Oreal Paris has cornered the…


How to Become a Zombie in Seconds

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Have things become a little…dead? Liven it up with a new zombie face FX app called Turned. Turned is an app that instantly turns you into a zombie or survivor in photos and videos. Users can choose from a variety of randomized zombie and survivor effects or customize their own…

Image Metrics' Makeup Genius Wins 8 Lions at Cannes

Makeup Genius Slays Day One Of The Cannes Lions International Creativity Awards

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CANNES, June 24, 2015 Image Metrics’ Makeup Genius, designed for L’Oreal Paris, slayed the competition at the 2015 Cannes Lions International Festival of Creativity with a staggering eight Cannes Lion Awards. Receiving 4 for Mobile , 2 for Promo & Activation, and 2 for Direct. Makeup Genius uses the proprietary…