Augmented Reality App
Let's You Share Live Video Selfies
With Filters & Effects on Your Social Media


Augmented Reality App
Let's You "Paint" Flawlessly & Share Your Colors!


Augmented Reality App
Lets You "Paint" Instantly &
Share Your Spirit!


Image Metrics' Top App
Makeup Genius
+30 million downloads


TURNED Dominates
The App Stores
Zombie Fans LOVE It!

Image Metrics Facial Technology
Dazzles Users


See How Image Metrics Powers
Faceware Technologies


Look What Image Metrics Is Up To NOW!

The quality of our augmented reality apps just can’t be beat!

We are the world’s most advanced tracking technology, enabling hyper-accurate placement of 3D, 3D Animated and 2D objects within augmented reality scenes.

Our patented algorithms are capable of detecting nuanced facial expressions, allowing for the observation of user emotions and placement of photo-real artifacts, seamlessly within a video stream. All in real-time, available on mobile and PC devices.

But don’t take our word for it, watch our app compilation video. We’ll let you be the judge!

Watch Our App Reel

Add Some Hooya To Your Texts!

Spice up the way you communicate with the Hooya app.  With live video selfie special effects that move with your facial features you can select filters and effects, record them, and send videos via social media to your friends. Try the technology once used exclusively for Hollywood special effects now – anywhere, anytime.

You thought those other apps were engaging? Check out what you can Hooya today!

Hooya Now

Image Metrics

World-leading augmented reality company IMAGE METRICS is at the forefront of facial analysis and detection research.  The company provides the world’s most advanced tracking technology, enabling hyper-accurate placement of 3D, 3D Animated and 2D objects within augmented reality scenes.
Our patented algorithms are capable of detecting nuanced facial expressions, allowing for the observation of user emotions and placement of photo-real artifacts, seamlessly within a video stream. All in real-time, available on mobile and PC devices.
Innovation and entrepreneurial partnership are in our DNA.  If you have a great project and need a partner to deliver world class facial positioning or Augmented Reality solutions, we want to hear from you. You bring the idea and Image Metrics will deliver first class technology.

Show Your National Pride With Augmented Reality Global Colors!

Image Metrics and Nissan have partnered again with a global app in time for the Rio de Janeiro Olympics. With the huge fan base of the college sport Die Hard Fan app, Image Metrics and Nissan wanted to develop an app where worldwide sports fans can show and share their national pride and support for those taking part in these Olympic Games in Rio de Janeiro by virtually painting their face with one of almost 2,000 different designs. Enter the  Nissan’s Olympic ‘Diehard Fan Nations’ app.

This augmented reality app allows fans to choose from up to 20 different designs for each of the 206 non-Brazilian nations due to participate, instantly “paint” their chosen design over a favorite picture or video of their face, then share the result—all using a smartphone or tablet.

What’s your Nation?

RIO It Up Here

Virtual Reality Partnership Will Change The Way You Define “Virtual”

Image Metrics and Sine Wave Entertainment are pleased to annouce a partnership with plans to create the most immersive social experiences in the virtual reality industry. Using Oculus’ virtual-reality equipment and Image Metrics’ proprietary technology, the companies will integrate true-to-life facial animation into Sine Wave Entertainment’s virtual reality worlds.

Sine Wave Entertainment CEO Adam Frisby remarks, “the way I envision users using this technology ultimately is going to be where we can make it a de facto system for highly immersive social environments. This gets us another notch closer to ‘being as good as there’ when talking to someone online – it has potential for both social & commercial uses.”

The initial release to the virtual reality worlds is set for late August to over 2 million existing users. The companies anticipate that the user base will grow exponentially as they launch beyond desktop platforms and onto mobile platforms.

Image Metrics Killing It With Zombie App

TURNED Breaks Into The Top #100 Apps – Zombie Fans LOVE It!

TURNED, a first-of-its-kind real-time zombie augmented reality experience, is receiving rave reviews across social media and with fans. TURNED zombie app allows users to try on and record life-like zombie facial special effects in real-time. Users can select from different zombie masks or create their own zombie using the facial tools within the app.

TURNED gives survivors and zombies photo real facial special effects which move with your facial features in real-time. Record and send videos to social media as you battle the zombie apocalypse. Join the uprising by posting to the public gallery and watch outbreak taking hold in real-time.

The technology once used exclusively for Hollywood special effects is now available to users anywhere, anytime with this innovative zombie app.

Join The Uprising

Ron Ryder, Image Metrics CEO, Chairs International Beauty and Technology Summit

Image Metrics CEO, Ron Ryder, recently served as the 2015 Chairperson at the China International Make-Up Summit held June 11 and 12 in Shanghai, China. As a world-recognized Makeup Marketing expert, Mr. Ryder moderated the June 12th sessions and shared insight to the technological power behind Makeup Genius, and the role of Image Metrics in this revolutionary 8 million user downloaded app.

Read About the Summit

L’Oreal Executives Discuss Digital Innovation at Annual Financial Information Meeting

“Makeup Genius is a real beauty advisor in our consumers’ pockets, bringing a level of service never seen before in our channel.  Result: more than 6.3 million downloads. Delivering a personalized service at mass scale will definitely reinforce our CPD business model.  We intend to take full advantage of this historical opportunity to give close service and a closer connection to our consumers on all our brands.”

-Marc Menesguen, L’Oreal President, Consumer Products Division

See more

Photo-Real Emotion Capture

Faces are the most recognized conduit of emotion.  Stories are told and sold through human performance and skilled digital artistry.   Image Metrics technology solves the most complicated challenge of creating believable facial animation.

It’s about a perfect balance of art and technology.  We leverage robust algorithms that understand the many intricacies of facial composition and movement from our years of experience producing digital entertainment.

See groundbreaking photo-real EMILY project

Makeup Genius is Transforming the Makeup Industry

  • Location:  Cannes Film Festival
  • Partners: L’Oreal Paris and Image Metrics
  • Players: Celebrity Ambassadors

Facial image mapping technology takes the cosmetic world by storm. Makeup Genius skyrockets to one of the Top #5 Apps on iTunes within days and L’Oreal announces record sales.

Learn more about Makeup Genius

Image Metrics’ Peter Busch To Key Note At Largest VR & AR Conference in Australia and New Zealand

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Image Metrics’ VP of Business Development, Peter Busch will be delivering a key note address for the Magnify Virtual Reality and Augmented Reality Business Summit to be held on May 8, 2017. Over 30 recognized VR and AR experts from around the world will discuss cutting-edge research and best practices…

L’Oréal’s Technology Incubator: Creating the Future of Beauty

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Guive Balooch, global vice president of L’Oréal’s Technology Incubator, at its New Jersey site. He says he looks for opportunities “where beauty and technology meet.” Photo Credit - Bryan Anselm Article by VICTORIA GOMELSKY CLARK, N.J. — Guive Balooch has seen the future of beauty — and it’s a smartphone. As global vice president...

The Making of DieHard Fan

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Intro from Image Metrics – At Image Metrics, we are proud of our partnership with the innovators at Nissan and the resulting creation of the #1 downloaded DieHard Fan app. This augmented reality app, powered by Image Metrics award-winning technology, allows fans to first choose their favorite collegiate sports team and then select the detailed face…

Multi-Award Winning: Cannes Lion and CLIO Sports Awards Presented to DieHard Fan AR App

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As seen in BusinessWire and VRFocus. We are proud to announce that our work on Nissan’s Diehard Fan App, in coordination with the Critical Mass agency, was awarded a Bronze Lion in Digital Craft at the Cannes Lions International Festival of Creativity. Nissan Diehard Fan also earned Silver in the...