IAN THIEL – November 11, 2014
Today’s consumers engage with their favorite brands through multiple touch points, ranging from social media, email and mobile. Smart marketers have embraced this cross-platform, cross-device ecosystem to uncover the growth levers that are integral to the success of their businesses. But many are hesitant to venture into the “new world” of mobile — they may not have a mobile strategy in place, or they may be unwilling to commit the capital to developing an effective one.
Fortunately, smart marketers have set impressive examples of using insights about their customers to figure out ways to engage them on mobile devices. Before we dive into these brand examples, however, it’s important to understand the market opportunity they recognized as a foundation for building their mobile presence.