Critical Excerpts From L’Oreal 2015 Annual Financial Information Meeting

By February 13, 2015 Uncategorized No Comments

At the 2015 L’Oreal Annual Financial Information Meeting, executives discussed innovations seen at L’Oreal, highlighting digital beauty and the future of makeup sales through digital channels.

  • “L’Oreal Paris launched an amazing app – MAKEUP GENIUS – the first mobile augmented reality makeup simulator – allowing consumers to try on, live, thousands of looks and products.”
  • “Digitalization allows us to reach and recruit new connected consumers.”
  • “Digital allows us to bring service to our consumers.”
  • “MAKEUP GENIUS is a real beauty adviser in our consumers pockets bringing a level of service never seen before in our channel, with more than 6.3 million downloads. We intend to take full advantage of this historical opportunity to give close service and a closer connection to our consumers on all our brands.”
  • “Ecommerce (for our division in China) already represents more than 10% of our sales.”
  • “We (are) committed to reinvent mass beauty with…a strong innovation plan and an accelerated digitalization.

–  as spoken by Marc Menesguen, L’Oreal President, Consumer Products Division


  • “It was a major year in the digital transformation of L’Oreal.”
  • “I am a strong believer that digital will transform completely and for the better, the whole relationship between our brands and our consumers.”
  • “We have strong intentions to be the pioneers and the leaders of digital beauty.”
  • “5 of our brands (are) in the top 10 digital IQ in the USA and in China.”
  • “We are very convinced that digital will have a strong positive leverage on the success of the group.”

– as spoken by Jean Paul Agon, L’Oreal Chairman and CEO



See the full presentation to shareholders at the February 13, 2015 Annual Financial Meeting