CANNES, June 24, 2015
Image Metrics’ Makeup Genius, designed for L’Oreal Paris, slayed the competition at the 2015 Cannes Lions International Festival of Creativity with a staggering eight Cannes Lion Awards. Receiving 4 for Mobile , 2 for Promo & Activation, and 2 for Direct.
Makeup Genius uses the proprietary markerless facial technology developed by Image Metrics to produce real-time, instant personal makeup sessions using L’Oreal cosmetic colors, products and application techniques.
Watch the GOLD – CANNES LIONS video below to see what makes Makeup Genius and the incredible technology award winning!