We are proud to announce that our work on Nissan’s Diehard Fan App, in coordination with the Critical Mass agency, was awarded a Bronze Lion in Digital Craft at the Cannes Lions International Festival of Creativity. Nissan Diehard Fan also earned Silver in the Digital/Mobile category from CLIO Sports.
Earlier this month, D&AD awarded Diehard Fan with a Wood Pencil in the Digital Design, Apps category, and New York Festivals awarded Diehard Fan two Finalist Awards in the Mobile and Media categories.
We partnered with Nissan and digital experience agency, Critical Mass, to create this exceptional sports engagement tool. Nissan DieHard Fan was designed to amplify the widest reaching sponsorship deal in the history of college sports. Diehard is an augmented reality face paint app that combines the time-tested fan tradition of face painting in team colors with innovative technology and facial mapping to deliver a fun, sharable way for people to actively engage with college sports and Nissan.
“We are honoured to partner with Nissan North America on high-impact, effective, and amazing work,” said Dianne Wilkins, CEO of Critical Mass. “I couldn’t be more proud of our team, who worked tirelessly to execute an idea in a way that is flawless and raises the bar for augmented reality.”