Our History

  1. Makeup Genius Releases New Design / Interface, plus Vkontakte

    15 February 2017

    Makeup Genius releases new design/interface, plus Vkontakte.
    In addition to the new interface, Makeup Genius now allows social registration with Vkontakte, the largest European online social media and social networking service.

  1. Hooya Releases Integration with iOS Messages

    28 October 2016

    Hooya now has integration with Messages! You can now send snapshots and live video selfies with special effects, all directly within the Messages app!

  2. Makeup Genius Releases UI/UX Redesign

    27 September 2016

    Makeup Genius Updates
    This redesign is an impressive upgrade with a whole new look and feel, selfie filters, before/after tools, and a moderate adjustment to makeup product intensity.

  3. Hooya Released for iOS

    13 September 2016

    Social Messaging Platform, Hooya, is released for iOS.
    Hooya gives you live video selfie special effects that move with your facial features. Record and send videos to social media.

  4. DieHard Fan 2 is Released

    01 September 2016

    Diehard Fan Updates
    DieHard Fan is such a success, we wanted to up our game. New features include Animated Rally Cries, a Public Gallery, and 4 Additional College Sports Teams.

  5. CLIO Sports Award for Nissan Diehard Fan App

    25 July 2016

    CLIO Sports Award
    CLIO Sports awards a Silver in the Digital/Mobile category for the creation of the Nissan Diehard Fan App.

  6. DieHard Fan Nations is Released for the Rio Summer Olympics

    14 July 2016

    Diehard Nation
    Scan, Paint, Share. Wear your heart on your sleeve and your national pride on your face. DieHard Fan — Nations has colors and designs for every country under the sun, so pick your favorite, paint your game face, and share it with a pic or a video.

  7. Bronze Lion in Digital Craft Awarded to Diehard Fan

    10 July 2016

    Bronze Lion Award
    The Cannes Lions International Festival of Creativity awards a Bronze Lion in Digital Craft for the Nissan DieHard Fan App.

  8. D & AD Awards Wood Pencil to Nissan Diehard Fan App

    01 June 2016

    Wood Pencil Award
    D&AD awards the Nissan Diehard Fan App with a Wood Pencil in the Digital Design, Apps category.

  9. L’Oreal Signs New Exclusive License Agreement With Image Metrics For New Makeup Services

    09 March 2016

    L’Oreal Partnership
    L’Oréal Paris and Image Metrics are very proud to announce they have entered into a new phase of their partnership regarding the augmented reality app Makeup Genius.

  10. Nissan And Image Metrics Partner

    01 February 2016

    Nissan Fan App
    Nissan and Image Metrics partner for NCAA and the 2016 Rio Summer Olympics

  1. Nissan's Die Hard Fan App Unleashes Inner Fanatics

    02 November 2015

    Nissan Fan App
    Unleash your inner fanatic anywhere, anytime! Choose your college team and favorite design and instantly “paint” your game face with this augmented reality app.

  2. Bringing Home The Prestigious Gold CLIO Award

    18 September 2015

    Image Metrics Wins CLIO Award
    Prestigious GOLD CLIO awarded to Image Metrics CTO Kevin Walker and CEO Ron Ryder, for their vision in digital technology with L’Oreal’s Makeup Genius

  3. Turned Zombie App Launched

    07 August 2015

    Turned Zombie App
    New zombie app delivers first-ever real-time zombie augmented reality experience

  4. Makeup Genius is Honored with 8 Prestigious Cannes Lions Awards

    24 June 2015

    Cannes Lion Awards
    Image Metrics’ Makeup Genius, designed for L’Oreal Paris, slayed the competition at the 2015 Cannes Lions International Festival of Creativity with a staggering eight Cannes Lion Awards. Receiving 4 for Mobile, 2 for Promo & Activation, and 2 for Direct.

  5. Fast Company Award For Innovation

    09 February 2015

    Fast 50
    In their annual World’s Most Innovative Companies published March, 2015, Fast Company applauded L’Oréal for their business acumen in “turning screens into applicator brushes.” This “inspirational” technology is reliant on the Image Metrics facial recognition sciences.

  1. Makeover Mirror App Debuts

    19 July 2013

    Image Metrics Makeover Mirror App debuts

  2. Makeup Genius App Debuts

    22 May 2013

    Makeup Genius App
    In partnership with L’Oreal, Image Metrics’ facial image mapping technology takes the cosmetic world by storm.

  3. Ron Ryder Appointed Image Metrics CEO

    01 April 2013

    With the departure of Robert Gehorsam, Image Metrics taps the knowledge and vision of current CFO, Ron Ryder. Ryder’s vision is to lead Image Metrics into a consumer-driven experience and delve into augmented reality across numerous industries.

  4. Mojo Masks Go Green For St. Patrick’s Day

    11 March 2013

    St Patrick’s Day Mojo Mask
    Wish your friends “top o’ the morning” or a little luck

  5. Mojo Masks Spreads The Love With Valentine Videogram

    23 January 2013

    Valentines Videogram
    Send your sweetie a Valentines Day videogram!

  6. Mojo Masks Releases Chinese New Year Edition

    23 January 2013

    Chinese Mojo Mask Edition
    Celebrate Year of the Snake for Chinese New Year

  1. Mojo Masks Debuts

    17 October 2012

    Mojo Mask Debut
    Mojo Masks iOS debuts

  2. Live Driver showcased at CES

    01 March 2012

    Live Driver showcased with Intel Sandy Bridge at CES

  3. The Ides Of March

    01 March 2012

    Face Off is released from the Image Metrics lab to showcase its Live Driver technology.

  4. Live Driver Released

    08 February 2012

    The Live Driver™ software development kit is rolled out, enabling developers to easily incorporate real-time facial animation for digital characters into games, apps and devices.

  5. Faceware Technologies Spun Out

    19 January 2012

    Image Metrics spins out its professional animation software business — Faceware Technologies Inc. – to focus on developing new consumer applications of its core technologies.

  6. The Apocalypse Begins

    09 January 2012

    Zombie Wars is released from the Image Metrics lab to showcase its PortableYou technology.

  1. PortableYou Launched

    01 June 2011

    Image Metrics combines their core analysis technology with the BigStage technology to release the PortableYou Avatar Creation Platform to develoopers.

  2. GDC Best Of Show Awards

    14 April 2011


  3. Faceware 3.0 Launched

    24 February 2011


  4. Image Metrics Acquires BigStage Technology

    17 February 2011


  1. Industry veteran Robert Gehorsam joins as CEO

    10 September 2010

    Industry veteran Robert Gehorsam joins as CEO and is charged with leading the company into its next chapter of growth, focusing on the development of licensable software products that transform and enhance the nature of self-expression in digital media and online communications.

  1. SIGGRAPH Offers Digital Emily Project

    03 August 2009

    World Famous SIGGRAPH Tradeshow offers a course called “The Digital Emily Project: Photoreal Facial Modeling and Animation”

  2. Digital Emily Presented at TED x USC Talk

    09 March 2009

    TED Talk
    Digital Emily is presented in a TED x USC Talk.

  3. Emily appears in Real-time

    01 January 2009


  4. Curious Case of Benjamin Button

    01 January 2009

    “The Curious Case of Benjamin Button” is released, featuring Image Metrics digital animation for the reverse-aging of Brad Pitt. The film goes on to win a 2009 Academy Award for Best Visual Effects.

  1. Digital Emily

    01 January 2008

    Working in collaboration with the University of California’s ICT Graphics Lab, Image Metrics unveils an unprecedented photo-realistic demo at SIGGRAPH called “The Emily Project.” It is immediately hailed worldwide as the new bar in believable computer graphics and to this day is considered the gold standard of human animation.

  1. Image Metrics opens Santa Monica office

    01 January 2006

    The Company moves its headquarters to Santa Monica, Calif., to better facilitate partnerships in the entertainment industry. Image Metrics continues to push the boundaries of photorealistic animation in digital characters in music videos, television and film. The company is issued its first patent in the area of computer visio

  1. Optasia Spun Out

    01 January 2004

    Optasia Medical, a new medical imaging company, is spun out of Image Metrics. Using Image Metrics core computer vision technology, Optasia Medical aids physicians in the diagnosis and monitoring of patients with osteoporosis, rheumatoid arthritis and osteoarthritis.

  1. Let the Games begin

    01 January 2002

    Sony Computer Entertainment of America is the first to use Image Metrics’ facial animation technology in the launch of its acclaimed action-adventure video game, The Getaway. The technology has since been used in more than 40 AAA gaming titles, including such titles as Rockstar Games’ Grand Theft Auto IV (2008), Red Dead Redemption (2010) and Bungie’s Halo: Reach (2010).